Producers, General Managers, Production Managers and Technical Consultants for Events and Theatre

Led by Gary Beestone and Zoe Snow, our team works alongside our clients to create and deliver outstanding productions

We have a unique approach that merges the theatrical and the live event

Based in both London and New York, we offer our clients tailored solutions on an international stage and our core team is supported by a trusted network of industry specialist freelancers and suppliers


Gary Beestone Headshot BW1

Gary Beestone


Director of Gary Beestone Events & Theatre, Gary started his career as a production manager. He worked his way through UK, West End and touring theatre, before heading over to LOCOG to head up the production of the Team Welcome and Victory Ceremonies for London 2012. Following the opening of Harry Potter and the Cursed Child in London’s West End, Gary is now International Technical Director for the production and was Project Director for the Lyric Theatre Refurbishment on Broadway, as well as recently overseeing the renovations of the Curran Theatre in San Francisco and the Mehr! Theatre in Hamburg for the Ambassador Theatre Group. He is currently developing productions with Disney Theatrical, Michael Harrison and Sonia Friedman Productions. Alongside theatrical production management, some of his events include the Tottenham Hotspur Opening Ceremony, the Hull City of Culture Opening, AA Getaway Drive In and the Rugby World Cup entertainment production. Gary also works as a consultant to various projects recently for Tall Stories in renovating their new space and in an advisor capacity to the Public Theater in New York.

Zoe Snow


Zoe is co-director and Managing Director of Gary Beestone Events & Theatre and a live events and immersive theatre specialist. She started her career working at Alexandra Palace, before heading to media giant EMAP where she was Head of Commercial Events. She then worked extensively within some of London’s leading event agencies, before working on Victory Ceremonies for London 2012. Her experience now includes experiential, sport, theatrical and ceremonies and recent project highlights include; Tottenham Hotspur Opening Ceremony, NFL Superbowl 50, Welcome to the Forest – London Borough of Culture, the World Para Athletics, Hull City of Culture Opening, the Asian Indoor and Martial Arts Games, Les Enfants Terribles, the Rugby World Cup entertainment production, Secret Cinema presents Star Wars, London and Casino Royale, Shanghai and British House Rio 2016 with innovision. Recent clients include Veuve Cliquot, Jeep, Coca-Cola and Apple and she works with a wide range of brands on their experiential campaigns. Zoe and Gary met on London 2012 and have been working together on theatrical productions ever since.  

Richard Seary

General Manager

Having originally worked with Gary and Zoe on London 2012, Richard joins us from Southwark Playhouse where he led the team as Technical and Production Manager and then General Manager. His events and theatre highlights include; Asylum for Kneehigh during Summer 2019, various productions for the National Youth Theatre, Greenwich and Docklands Festival and Victory Ceremonies and Team Welcome at London 2012. Richard is trained in IOSH Managing Safely, Emergency First Aid and is a Personal Licence holder. 

Andrew Trow

Projects & Production Manager – USA

Andrew joins the team from a background of Scenic Technical Direction and Project Management. He served off-broadway as the Master Carpenter for Shakespeare in the Park at The Public Theatre as well as being Assistant Technical Director for the Signature Theatre. He also worked as Project Manager for two New York based commercial scene shops, managing the scenic builds for numerous events/fashion shows, including the MET Gala & Victoria Secret Fashion Show, as well as Broadway productions including Harry Potter and the Cursed Child and the Lyric Theatre Renovation.
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